Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home bos

All Episodes (45)

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1. 

   1. 45 | 5 Things to Do Every Monday For Your Marketing With Less Than 2 Hours

   Now we know Mondays can get a bad rap… This past three-day weekend being an exception  But over here, the first day of the week is almost always a breeze when all of P&P's marketing is teed up for the next 5-7 days before we even hit lunch  Trust me, this rhythm didn't happen overnight.  It took recognizing the clunky, inefficient hours I was spending on the same things every week to get to this place…  Plus, the need to build an effective Monday morning marketing system that flowed seamlessly. 

   May 28,2024 21:17
2. 

   2. 44 | LinkedIn or Instagram? How to Choose the Social Media Platform Right for You

   I used to tell all my clients that being on every social media platform was absolutely necessary to breakthrough the noise of this loud world… But, I’m here to tell you otherwise.  Most of us small biz owners are strapped for time and even resources. ‍ You or your small team are trying to keep up, releasing as much content as you possibly can and stumbling through the latest trends. You may be asking yourself, “Why does this feel impossible?” Because, it is.  That's why today, I’m walking you th

   May 21,2024 23:16
3. 

   3. 43 | 7 Things to Do Before Building Your Website | Marketing 101

   One of my biggest goals at P&P is making sure you're setup for success… Too many of my clients, friends of friends (myself included ), jump way too quickly into the tactical and practical with their marketing, instead of taking time to be strategic. While creating your website for your purpose or business is great… it’s not the place to start.  In fact, there are seven things you should do with your marketing strategy before you even think about: building the website, starting the Instagram, pos

   May 14,2024 23:56
4. 

   4. 42 | Momming in the Media | 5 Bits of Advice as a New Mom in Entrepreneurship and Journalism with Kelsey Ogletree, Pitchcraft

   Mother's Day is this Sunday, and whether you agree or not, I believe most moms are superhuman.  'Momming' while running your own small business, juggling to-dos at home or leading a full marketing team, or all three at once , is crazy work.  But, moms do it all.the.time. They figure it out. They own it. And, that's what I call #supermomenergy For all you busy, supermoms out, here's an encouraging word to say keep going, even when life feels upside down.   Kelsey Ogletree, a new friend, mom and b

   May 07,2024 34:28
5. 

   5. 41 | 5 Ways to Systemize Your Marketing with Chelsi Jo

   Whether you know it or not, we create systems in our lives every day… at home, at work, and even in relationships.  Systems move us from one task to the next, getting us from point A to point B. Sometimes systems are effortless and smooth. Others are a bit clunky.  Whether “systemizing your life” is a new or seasoned practice for you, the big question is: have you prioritized systems in your marketing? Chelsi Jo, a friend and mentor of mine, has quite a bit of experience in this area.  She recen

   Apr 30,2024 32:26
6. 

   6. 40 | 3 Sustainable Marketing Strategies | Earth Day Special

   If you've been listening to this podcast for a bit now, you know I love a good event, even on Earth Day  As someone who has worked for companies that celebrate April 22 all month long, and partnered with a Sustainability team to communicate their “going green” progress globally four years in a row… You can expect I choose marketing strategies and tactics that are not just effective, but sustainable too. ♻️ Marketing (like events) costs a ton of money, energy and time, and often leave behind a to

   Apr 23,2024 12:04
7. 

   7. 39 | Your Guide to Batching Content | 7 AWESOME Content Batching Tips

   It's already the third week of April, and I'm wondering where in the world the last couple weeks have gone.  With spring break, ongoing sickness and a partner gone traveling for work for a week, it has been a wild ride.  Can you relate? Thankfully, I was able to take a few steps back without missing a beat.  And, you know how I did it? CONTENT BATCHING  Batching content is a lifesaver for times like this. At its root, content batching is simply planning and creating a month's plus worth of conte

   Apr 16,2024 18:46
8. 

   8. 38 | Integrated Marketing and PR Strategies That Helped Propel A Dream | Interview w/ Polly Payne, Horacio Printing

   Nearly a decade ago [much before TikTok], I started working with my good friend Polly Payne, the visionary and CEO behind Horacio Printing and the creator of the Christian Dream Planner.  Horacio Printing was one of my first clients, and together, we executed an influencer marketing strategy that was flawless.  Polly's planners landed in the hands of the most perfect “celebs”. And, their online promotion of the planners rocked her business for the good!  But, like most businesses, her marketing

   Apr 09,2024 30:48
9. 

   9. 37 | "I'm not a writer" | 5 Ways You Can Outsource Writing Editorial Pieces and PR Pitches

   Hi friend! Ever considered outsourcing your PR?  I know, I know, I know… I talk a lot about doing your own PR and marketing over here on the MYP podcast, so why am I suggesting outsourcing? I will always advocate for you being your own multi-channel, integrated marketing and communications manager.  But, as a small business owner myself, I am fully aware bandwidth and time WILL get in between you and your biggest awareness and sales goals. And, I don't want you to get stuck there.  In today's co

   Apr 02,2024 13:48
10. 

    10. 36 | 3 Reminders to Help You Do What Matters Most in a Get Things Done World w/ Michelle Myers, She Works His Way

    We're kicking off Holy Week with a very special guest.  Michelle Myers is the founder of She Works His Way, a non-profit organization for working women. She is an author, wife and mama of three children. And, has a VAST amount of wisdom to share around doing what matters most versus simply getting things done. ‍♀️ Culture tells us to care about everything, but Scripture tells us to care about a few things. As Lent ends and we fall back into our patterns again (myself with social media), Michelle

    Mar 26,2024 41:33
11. 

    11. 35 | "I don't have time" | 5 Systems to Help You Pitch Yourself for Podcasts and Editorial Pieces

    Have you ever said to yourself… “I can't pitch myself, my biz or organization for speaking gigs or editorial pieces because I don't have enough time or I don't know how?"  Have you fallen into the belief that you don't have the right connections, skills, money or time to make PR happen? But, are tired of living into this belief?I find that the biggest hurdle to getting started with PR and pitching is knowing where to start AND where to find the time. Thankfully, today, that's where we come in. T

    Mar 19,2024 15:58
12. 

    12. 34 | 3 Key Questions to Ask Yourself When Starting Your Own Email List w/ Rachel Lopez

    When I first set out to create the Marketing Your Purpose podcast, one of my greatest weapons was my email list. Creating a carefully thought through list was no easy task. It took energy, time and investing in a strategy that as my new friend Rachel Lopez of Gal Agency describes was manageable and sustainable.  But, that didn't happen overnight. So, my goal here today is to make your email marketing strategy simpler. With the help of Rachel, we're covering three questions you should ask yoursel

    Mar 12,2024 33:46
13. 

    13. 33 | Your Small Business PR Team | 3 Women to Watch | A Nod to International Women's Day

    Happy Women's History Month! This week is all about the ladies… I'm coming in with 3 small business, do-it-yourself PR gals I'd love for you to get to know.  Because this month is all about honoring women, I believe it's important we do the same in our own areas of influence. I admire and respect the women featured on this week's episode.Their businesses and offerings, similar to P&P, go much beyond traditional PR.  They each follow a multi-channel marketing strategy that reaches their ideal cus

    Mar 05,2024 13:14
14. 

    14. 32 | How to Build a Successful Online Business in Less Than 2 Hours a Week, Without Social Media w/ Stefanie Gass

    Remember when I mentioned I'd be spending a lot less time on social media? Stefanie, our first guest + the gal behind Online Business for Christian Women, a Top 20 business podcast, was one of the many resources that made me say “buh-bye” to social media until Easter  Stefanie is an incredible business and podcast coach, and a friend of a friend. And now, my friend  Her online programs led me to start the Marketing Your Purpose podcast in 2023, and grow it into what it is today. In five years, t

    Feb 27,2024 30:14
15. 

    15. 31 | 10 Healthy Alternatives to Social Media | Ash Wednesday & Lent Reflection

    I know I'm not the only one…  After a stressful day in the office, or once the kiddos have gone to bed, it's easy to slip out of real life and into my internet one.  I spend countless hours on my phone, getting sucked into content and ads I didn't ask to see… Or, posting the perfect Instagram reel that ends up not being engaged with anyway.  It doesn't feel great. It doesn't sit well.  And I know my time is precious. ⌛ So, why do I keep turning to it at all? …  In this season of Lent, which kick

    Feb 20,2024 15:51
16. 

    16. 30 | 5 Reasons Digital Marketing & PR are a Match Made in Heaven | Valentine's Day Edition

    Welcome to the latest episode of the Marketing Your Purpose podcast hosted by Austin Kapur, a marketing and PR professional passionately helping purpose-driven businesses to be seen and heard. If you are a motivated entrepreneur, a persistent marketing leader, or a dedicated boss lady who requires a nudge towards purposeful marketing strategies, we are glad to have you here. In this episode, we will be unraveling the seamless blend of digital marketing and PR (public relations) and its potential

    Feb 13,2024 16:43
17. 

    17. 29 | How to Place Your Family Values & Needs Before Work | 7 Tips for High-Performing Women

    Welcome to the latest episode of the Marketing Your Purpose podcast led by your host, Austin. Ideal for business entrepreneurs, marketing leaders, and those juggling work from home and family life, this episode introduces a fresh perspective on how to balance work commitments and family values. Drawing from Austin's personal experiences, this episode offers practical tips and actionable strategies for those feeling overwhelmed by work-life imbalances. In this episode, we delve into the often cha

    Feb 06,2024 17:53
18. 

    18. 28 | What Does It Look Like to Be Socially Conscious & Missional? | One Famous Brand & Entrepreneur Explains

    Welcome to the Marketing Your Purpose podcast!Join Austin, an entrepreneur and marketing & PR pro for an in-depth look into the journey of Sseko Designs, a socially conscious fashion brand.Discover Sseko's humble beginnings under a mango tree and their mission to empower academically gifted female scholars by unlocking educational opportunities.Hear about Sseko Designs' merger with Noonday Collection and how together, they have become the largest fair trade fashion social selling brand to-date.L

    Jan 30,2024 12:39
19. 

    19. 27 | Podcasting for Dummies | P.S. You're Not a Dummy

    How often do you find yourself turning on a podcast, once dinner is finished and the dishes are piled in the sink? Or the kids are tucked into bed and the baskets of laundry are staring at you? Often? Us too. If you haven’t been living under a rock, you probably know that podcasting is here, and it is here to stay. It is predicted that there will be over 100 million active podcast listeners in the U.S. in 2024 with the average American listening to 8 podcasts per week. So, if you’ve ever felt ca

    Jan 23,2024 19:44
20. 

    20. 26 | Your 40-Hour Work Week Reboot | 4 ‘New Rules’ to Find Balance This Year

    We recently wrote an article for working moms, and it was featured on a lifestyle publication that empowers mothers to thrive called Motherly. It was picked up by and syndicated on Yahoo! News globally, and it’s titled Working mamas: 4 ways to find more fulfillment in every aspect of your life. Even if you’re not a mom, we believe you’ll enjoy the four ways of fulfillment suggested, like getting clear on your why. You can read the full article on Plum & Parcel’s homepage at plumandparcel.com!  +

    Jan 16,2024 18:21
21. 

    21. 25 | Why the Bad Rap? 3 Common Issues with Purpose-Driven Marketing and How to Avoid Them

    It’s no secret that purpose-driven marketing is powerful and so many brands have adopted their purpose, but many often put the cart, i.e. the marketing and messaging, before the horse… Plum & Parcel included. Purpose brings us together. It’s often at the center of many of the companies we work with and for, and for good reason. It’s in our human nature… the way we talk to each other, the way we think about our lives, the way we exercise our time, gifts and voices. Purpose is important to all of

    Jan 09,2024 10:27
22. 

    22. 24 | How to Make a Successful Pivot | 4 Lessons and 3 Suggestions From 2023

    Happy New Year, friends! This time of year is so important to me, particularly as I set the whole following year up.  I believe it's CRUCIAL to set intentions for the year ahead while also trusting that all of the moving pieces are working for a greater purpose   I learned a lot this past year and I’m excited to share some of those lessons with you. I’m also excited to share how I’m taking these lessons and pivoting, and how you can pivot well too. From assessing your thoughts to talking to your

    Jan 02,2024 17:07
23. 

    23. 23 | Your Annual Plan Reset | 7 Steps to Including All of You in Your Goals

    I am not the only one talking about annual planning, and for good reason. Annual planning and goal setting is crucial to growth.  Annual plans help us hit our goals, but also direct our time. How we choose to allocate our time is a gift. If we're not good stewards of it, it ends up directing us. So, annual plans help us avoid this! I'm curious… have you decided how you will spend your time in 2024? Have you strategically planned for milestones you want to hit? Businesses or offers you want to la

    Dec 19,2023 16:23
24. 

    24. 22 | 5 Fave Books on Purpose, Biz and Life, Plus 5 I’m Reading in the New Year

    Hi friend, Do you relate to this?  Having two kids in the last four years means I've had a lot less time to sit down and read a good book… even though reading is SO important to me. In 2023, I had a goal to read 10 books, but you know how many I read? Maybe 5. So, here I am sharing my five fave books on purpose, life and biz from the last five years with a new and achievable goal and system for 2024. Tune in to hear why these are my fave books from the last five years, plus the five I'm reading

    Dec 12,2023 28:29
25. 

    25. 21 | How to Contribute to Holiday Gift Guides, Blog Features & Roundups | Follow These 11 Steps

    It's December, and if you haven't seen the slew of holiday gift guides, where have you been hiding?!I’ve seen major success with e-commerce clients who leverage gift guides as a mode of marketing and PR.Gift guides are a great tactic in your PR toolkit because these carefully curated features by blogs, influencers or brands you likely follow and trust or stumble upon when googling “best gifts that give back” give your business major exposure to a primed audience ready to buy… They provide credib

    Dec 05,2023 18:28
26. 

    26. 20 | 10 Things to be Grateful for in Life and Business | Giving Tuesday Special

    As a wife and mama of two, it's easy to get stuck in the hustle and bustle the holidays bring, and forget what this season is really about. We sometimes overlook the simple things like having food on the table, a home over our head + clothes on our back. It's good to pause and give thanks for all that we've been given in this life. Today is Giving Tuesday, and this year I'm excited to spend it with you here. As I share the 10 things I'm grateful for in life and business, I encourage you to think

    Nov 28,2023 18:06
27. 

    27. 19 | Thought Leadership 101: 4 Tips to a Powerful Viewpoint

    What comes to mind when you hear ‘thought leadership’? Beyond overused business jargon?  Can you think of someone you look up to who has a powerful viewpoint on a particular topic? Have you ever consumed a piece of content by a subject matter expert, and aligned yourself and your actions with theirs because you were compelled or moved by their message? Maybe you have a powerful viewpoint on a particular topic that you haven’t cracked the code on exactly how to share. Like… “How to live a more su

    Nov 21,2023 19:13
28. 

    28. 18 | 5 Steps to Building a Marketing & PR Budget

    Tired of thinking about money? Sorry to be the bearer of bad news, but we need to talk about it, friend. In order to be profitable and purposeful, you have to crunch the numbers. You have to be smart with your money. You have to build a budget. I understand that creating a marketing and PR budget may feel impossible. You may feel stuck with questions like… Where do I start…How much am I willing to spend…Can I do it all myself…Do I need a team to help me… Just know, you are not alone in getting c

    Nov 14,2023 19:06
29. 

    29. 17 | Why Your Business Should Participate in Local Events

    Are you ready to build your community in real life? It's time to get back to your why, as in why you started your business in the first place. Before you were worried about attracting new leads, customers or sales, and particularly online. Maybe like us, you've seen firsthand how in-person community and connection can naturally happen in a room full of people with similar values and desires. And, you've also seen how local events can be a beautiful tool to meet new people, network, and in turn,

    Nov 06,2023 17:13
30. 

    30. 16 | 4 Tricks to Media Coverage | Halloween Special

    Start this Halloween with the Marketing Your Purpose podcast Get ready for a fun one because today's episode has WAY too many Halloween puns. As a mama of two littles obsessed with all things pumpkins, spiders and candy, how could it not?+++Gear up because I have ONE big treat for you, my friend, especially if you're ready to step into traditional PR this year. +++Pitching the media doesn't have to be so scary when you apply these four tricks of the trade.+++ Consider your communication channel

    Oct 31,2023 10:53
31. 

    31. 15 | 4 Considerations for Influencer Marketing | Is it Worth the Investment?

    You've probably heard a lot of buzz about influencer marketing Influencer marketing can be a powerful tactic to deploy alongside media relations – but you may be wondering, is it worth the investment for your brand?+++I’m bringing this topic to you today because I want to debunk the myths behind it and also explain how to get started if you’re confident it’s worth the investment for your purpose-driven thang.+++Here are four considerations to help you decide:Do you have the budget?Are you comfo

    Oct 17,2023 11:30
32. 

    32. 14 | 7 Ways to Collect Market Research

    I keep getting asked what I would do about XYZ and I keep going back to the same answer: “Have you asked your target customer that?”+++If I’m not your target customer, my answer likely isn’t the best one out there for your biz’s specific needs. But, you know whose answer likely is: your ideal customer.+++The answers are right in front of us if we simply take time to ask our target customer or audience what they desire, what they want or need.+++That is market research in a nutshell. To help disc

    Oct 10,2023 19:35
33. 

    33. 13 | My Spiritual Disciplines: What They Are and How to Apply 4 of Them

    The last few weeks have been go, go, go. With new offers launching and deadlines to hit, it was time to take a personal inventory check. +++I wrote this episode to hold myself accountable to the transformative spiritual disciplines I cling to, especially in busy, chaotic times.+++After becoming a mom for the second time, I've found myself in a transitional period. That is, coming out of the newborn/infant fog and moving into life with two toddlers… which can be a lot!+++It's easy for me to get h

    Oct 03,2023 19:42
34. 

    34. 12 | How to Get Started with Multi-Channel Marketing: 5 Content Marketing Channels to Tap Into First

    Today, I’m digging into multi-channel marketing, also referred to as integrated marketing.You can perform multi-channel marketing, especially if you're detail oriented and organized. It’s a major undertaking, but, it's extremely effective, if you can crack the code!Up for the challenge? We’re starting with 5 content marketing channels, specifically channels you own, that you can begin communicating through today within a multi-channel marketing strategy.We'll hit on:Social media marketingEmail m

    Sep 26,2023 28:39
35. 

    35. 11 | The Why and How: Behind-the-Scenes of the Purposeful Marketing & PR Playbook

    I am so excited to announce that my first online course for the busy, purpose-driven, female small business owner is now live!  +++If you're craving a system that will help you organize and execute all your marketing and PR dreams, the Purposeful Marketing & PR Playbook is for you. +++Together, we will build your playbook and effectively manage your next launch (or re-launch) in just 4 weeks!+++In episode eleven, I take you behind-the-scenes of why this online course was created and how.+++You'l

    Sep 19,2023 12:49
36. 

    36. 10 | 5 Time Management Hacks for Overwhelmed Small Business Owners

    Today, I’m sharing my top 5 time management hacks that have helped me manage my schedule and ensure I can give my all to my business and family without losing my sanity.+++From one small business owner to another, regularly checking in on your priorities and giving yourself grace can go a long way toward helping you run an efficient business and home that’s free from overwhelm.+++I hope these time management hacks help you think differently about your time. Share yours with us in a review on App

    Sep 12,2023 17:32
37. 

    37. 09 | 4 Ways to Be More Purposeful In and Outside Your Business

    This week, I’m bringing you 4 ways to be more purposeful in and outside your business. +++This topic has been heavy on my heart since a conviction in 2021 that made me look more carefully at how I express my words, gifts and time. Don’t worry, I’m still working on it and I have a ways to go.+++But, I’ve been taking baby steps both personally and professionally to be more intentional, and by sharing these four practices, maybe they’ll encourage and inspire you too.+++I hope these simple acts– lik

    Sep 06,2023 21:31
38. 

    38. 08 | 3 Tips to Selecting the Marketing Strategies Right for Your Business

    Have you ever said to yourself, “Wow! There are SO many marketing and PR strategies out there. I’m a little overwhelmed and a bit unclear which ones are right for my business. How do I know which to choose?” +++If you relate to this statement and this question… good! This episode is for you gals who need a little help selecting the marketing strategies right for your business’s optimal growth.  +++Listen to this episode for three tips or questions to ask yourself to get more clear and feel more

    Aug 31,2023 13:30
39. 

    39. 07 | How I Juggle Motherhood and Business

    I wrote this episode for all you purpose-driven mom-prenuers out there! +++If you’re itching for practical tips and tricks for how to juggle motherhood and business, I’m going to share three practices that have worked well for my family and me. "Caveat-ing" that you and I are very different individuals with very different needs! +++But, I hope these sustainable rhythms and systems I’ve integrated into my life may spark ideas as you look to integrate your own because being a working mom... it's h

    Aug 22,2023 15:05
40. 

    40. 06 | 5 Integrated Marketing & PR Strategies That Work | Plus 2 You Should Pass On

    This episode is for you gals who keep asking yourself, can I do this myself? +++You for sure can! But, remember, we weren’t created to do life alone, even in our work. +++You’ll hear me talk a lot about outsourcing in this episode because integrated marketing and communications requires a ton of coordination. But, it also requires other practical skills and strategies you can learn to apply yourself with a little bit of intention.+++So, today, I’m sharing 5 integrated marketing and PR strategies

    Aug 15,2023 18:09
41. 

    41. 05 | Why Purpose-Driven Businesses Have a Leg Up in PR & Marketing

    I'm going to be real with you – running a small business is hard and can be incredibly exhausting – and it's all too easy to lose sight of why you started your business in the first place….+++I've seen this happen time and time again. But, what if I told you there was a solution? A way out of this rut? You can start marketing effortlessly if you just come back to prioritizing your purpose. +++ This week, I dig deep into what purpose-driven really means, why being a purpose-driven business pays o

    Aug 09,2023 21:41
42. 

    42. 04 | How to Build a One-Page Marketing Plan in 7 Easy Steps

    Ever wondered why I'm so passionate about building strategic, integrated marketing plans? In this week's episode, I'm pulling back the curtain and sharing the secrets behind our brand new One-Page Marketing Plan, including 7 easy steps for how to fill it out.+++Join me as I dive deep into the importance of strategic planning in achieving marketing success, and lead you down a pathway to results.+++It’s time you start feeling prepared, purposeful and powerful in those marketing strategies and tac

    Aug 01,2023 23:24
43. 

    43. 03 | 4 Reasons I Left the Corporate World to Serve Small Businesses

    Small businesses are the backbone of our economies. They matter. You matter. +++Today, I’m sharing my four reasons for leaving the corporate world to serve small businesses again simply because I want to encourage you if you are a small business owner (I SEE YOU!) as well as inspire those who desire to support small businesses too. Heads up - You don’t have to leave the corporate world to make a positive impact. Come take a listen!+++If you haven’t grabbed my latest FREE resource, the busy gal’s

    Jul 25,2023 08:29
44. 

    44. 02 | 3 Questions to Ask Yourself to Find Your Marketing Focus

    In today’s episode, I’ll be suggesting three questions you should ask yourself when defining your marketing focus, as well as quickly explaining the differences between brand, product and integrated marketing and communications.+++With a little bit of direction from yourself, I hope you leave this episode feeling more supported in defining your marketing focus, and ready to show up bold and bright to the world with your purpose!+++If you haven’t grabbed my latest FREE resource, the Marketing Foc

    Jul 18,2023 09:56
45. 

    45. 01 | Intros with Austin: What to Expect on the Marketing Your Purpose Podcast

    In this first podcast episode EVER, I’ll be saying hi, hello, how are you and introducing myself. What’s in it for you? Hopefully, a new friend who cares deeply about seeing you show up well with purpose, wherever you’re called to serve. Where will we begin? With some personal, hopefully relatable storytelling… it includes finding my work’s purpose at the ripe age of 19. *GOSH, I’M OLD* Wanting more after this episode? Join my email list by hopping over to plumandparcel.com. Be the first to know

    Jul 06,2023 10:32