The Pro Church Marketing Podcast

All Episodes (37)

From new to old

From new to old From old to new

1. 

   1. How To Convince Your Leadership To Try Online Marketing For Your Church

   In this enlightening episode of the Pro Church Marketing Podcast, host Jono Long tackles a common challenge faced by many church leaders: convincing their leadership team to embrace digital marketing strategies. Discover why some church elders and board members may resist online outreach initiatives and learn practical tips on how to effectively communicate the benefits of digital evangelism. Whether it's leveraging social media, optimizing Google Ad grants, or simply reframing the concept of ma

   Apr 23,2024 17:32
2. 

   2. Crazy Ministry Story

   In this refreshing departure from the usual tips and trends, Jono Long, host of the Pro Church Marketing Podcast, dives into a heartwarming and unexpectedly humorous tale from his early days in youth ministry. With over two decades of experience in local church ministry, Jono shares a story that highlights the unpredictable, often challenging, yet deeply rewarding journey of serving in ministry. This episode is a reminder that we're not alone in the quirks and chaos of ministry life, and that so

   Apr 02,2024 11:41
3. 

   3. Why You Should NOT Google Your Church

   Dive into this insightful episode with Jono Long as he reveals why Googling your church's name could be sabotaging your online presence. Uncover the secrets behind search engine algorithms and how personalized search results are not a true reflection of your church's visibility online.Jono shares expert tips on using analytical tools to get a genuine view of your church's online performance and introduces a must-have Google Business Profile Optimization Checklist tailored for churches. Learn how

   Mar 25,2024 10:00
4. 

   4. Unlocking the Power of Podcasting for Your Ministry

   In this episode, Jono interviews Tim Hull from Sonimorphic about why pastors and church leaders should start a podcast. Tim shares his background in podcasting and how he helps ministries create engaging podcasts. They discuss the misconception that the podcast market is oversaturated and why there is still room for new podcasts. They also explore the benefits of podcasting, including networking, building deeper connections with listeners, and repurposing sermon content. Additionally, they discu

   Mar 20,2024 45:09
5. 

   5. Marketing Isn’t A Dirty Word For Churches

   Dive into a powerful discussion on the Pro Church Marketing Podcast, where host Jono Long tackles the controversies surrounding church marketing. This episode sheds light on the genuine intent behind marketing for churches—not to commercialize faith, but to amplify the Gospel's reach through ethical online strategies. Jono passionately debunks myths, illustrating how marketing acts as modern outreach, extending the church's presence beyond its physical boundaries to connect with a broader audien

   Mar 12,2024 07:42
6. 

   6. Revolutionizing Church Marketing with AI: Insights from Jono Long & Jonathan Mast

   In this must-listen episode of The Pro Church Marketing Podcast, host Jono Long, from Faithworks Marketing, teams up with AI and marketing maven Jonathan Mast of White Beard Strategies, to delve into the transformative power of Artificial Intelligence in the realm of church marketing. Key Highlights:Demystifying AI: Jono and Jonathan break down the basics of AI, making it accessible and understandable, showing how it can be a game-changer for church communities.Real-World Applications: From chat

   Feb 22,2024 38:17
7. 

   7. How to Stop Those Spam Messages On Facebook

   In this essential episode of the Pro Church Marketing Podcast, host Jono Long tackles a pervasive issue plaguing church Facebook pages: spam messages masquerading as threats from "Meta" about policy violations and page shutdowns. With a wealth of experience managing multiple church Facebook pages, Jono shares a practical, step-by-step guide to safeguard your church's social media presence against these fraudulent attacks. Drawing from real-world challenges and solutions, he delves into the impor

   Feb 14,2024 05:44
8. 

   8. The 2024 Guide to the Google Ad Grant For Churches | Part 2

   In this enlightening second part of the Google Grant series, join Jono and Melissa as they delve deeper into the practical steps of leveraging the Google Ad Grant for churches. Following up on their guide to obtaining the grant, this episode focuses on actionable strategies to effectively use the grant once acquired. From addressing common misconceptions about Google Ads for small to medium-sized churches to detailed walkthroughs on setting up your first campaign, the duo covers essential tips t

   Feb 07,2024 38:17
9. 

   9. Google Business Profile Optimization Checklist

   In this insightful episode of The Pro Church Marketing Podcast, host Jono Long unveils a powerful resource designed to transform your church's online presence: a Comprehensive Checklist for Optimizing your Google Business Profile. Jono expertly navigates the nuances of online marketing, emphasizing the crucial role of a well-crafted Google Business Profile in enhancing your church's visibility and reach. From leveraging the full potential of the 750-character description to the strategic use of

   Feb 01,2024 05:35
10. 

    10. Mastering Local SEO for Churches in 2024

    In this enlightening episode of The Pro Church Marketing Podcast, we delve deep into the dynamic world of local SEO for churches in 2024. Discover the secrets to boosting your church's online presence and ensuring you're at the top of Google searches in your community. We unravel the intricacies of Google Business Profiles, keyword optimization, and the crucial role of mobile-friendly websites. We also explore the power of genuine engagement through Google reviews and how to infuse your digital

    Jan 15,2024 54:29
11. 

    11. Capturing Faith Through the Lens - A Talk with Ben Stapley

    In this episode of The Pro Church Marketing Podcast, we're thrilled to welcome Ben Stapley, Executive Pastor at The Life Christian Church. Join us as we explore the profound impact of photography in church ministry and its power to tell compelling stories of faith and community. In This Episode:Visual Storytelling in Church Ministry: Ben shares his insights on how photography can be more than just a visual aid; it's a storytelling tool that captures the vibrancy and diversity of church life.Enga

    Jan 10,2024 33:57
12. 

    12. Embracing the Digital Ministry: Insights from Boxcast’s Gary Buchanan

    Welcome to another insightful episode of The Pro Church Marketing Podcast! In this episode, we are thrilled to host Gary Buchanan, the Community Manager at Boxcast, a leading figure in the world of live streaming technology for churches.Gary, who seamlessly merges his background as a pastor with his passion for technology, delves into the transformative power of live streaming for church engagement. From the humble beginnings of Boxcast to its pivotal role during the COVID-19 pandemic, Gary shar

    Dec 20,2023 42:00
13. 

    13. The 2024 Guide to the Google Ad Grant For Churches | Part 1

    In this episode, we dive into the transformative world of Google Ad Grants and their impact on church growth and digital outreach. In this enlightening episode, we're joined by digital marketing expert and Faithworks Marketing's very own, Melissa Keane, to explore how churches can effectively leverage this powerful tool. In This Episode:Understanding Google Ad Grants: We start by breaking down what Google Ad Grants are and how they can be a game-changer for your church's online presence.Eligibil

    Dec 06,2023 40:24
14. 

    14. How Changing Your Churches Hours On Google Can Help You Show Up When People Are Looking For A Church

    It's important for your Church to show up at the top of Google. We have a new recommendation on optimizing your Google Business Profile. www.faithworksmarketing.com

    Nov 28,2023 10:13
15. 

    15. Interview with Mark MacDonald

    Welcome to another insightful episode of The Pro Church Marketing Podcast! In this edition, your host, Jono Long, is joined by a special guest, Mark MacDonald, a distinguished expert in church branding. Together, they embark on an enlightening journey into the realm of church websites and the crucial realm of SEO optimization.Tune in as Jono and Mark unravel the secrets to transforming your church website into not just a visual delight but also a search engine magnet. Discover the essential elem

    Nov 08,2023 39:22
16. 

    16. Navigating the Google Core Algorithm Updates: What It Means for Your Church

    In this Pro Church Marketing Podcast episode, host Jono Long discusses the latest Google core algorithm update and its impact on your church's search engine rankings. With Google releasing numerous updates throughout the year, church leaders and nonprofit directors must stay informed. Jono explains the nature of core algorithm updates, their potential to cause fluctuations in website rankings, and the patience required to recover from them. He also emphasizes the importance of producing high-qua

    Oct 31,2023 06:26
17. 

    17. Christmas Outreach Strategy

    In this episode of the Pro Church Marketing Podcast, host Jono Long shares a powerful Christmas outreach strategy for churches. He advises creating a dedicated Christmas landing page on your church's website with event details, videos, and sign-up options.Jono explains how to use Google and Facebook ads to drive traffic to this page, targeting keywords and demographics to engage potential attendees. He stresses the importance of tracking conversions to measure success. This episode offers a simp

    Oct 18,2023 05:14
18. 

    18. Struggles with Humility in Ministry: A Candid Monologue

    In this episode of the Pro Church Marketing Podcast, we're diving into a topic that affects us all, whether you're in ministry or not: humility. Join us as we explore the challenges of staying humble, especially when you're on a church staff and find yourself in the spotlight more often than you'd expect. Our host shares personal experiences and biblical wisdom on the importance of cultivating humility in our lives. Whether you're currently dealing with ego struggles or want to be prepared for t

    Oct 02,2023 10:19
19. 

    19. Thrive Resources: Empowering Youth Ministry on a Budget

    Join host Jono Long in this special episode of the Pro Church Marketing podcast as he delves into the challenges of youth ministry, particularly when faced with limited budgets. Discover how Thrive Resources (www.thriveresources.org) provides a wealth of free resources for youth pastors, from Bible study curriculum to event planning guides, devotional thoughts, and more. Explore the heart behind this resource hub and how it aims to empower youth leaders to reach, disciple, and inspire young peop

    Sep 26,2023 06:18
20. 

    20. How To Spend More Of Your Google Grant

    In this episode of the Pro Church Marketing Podcast, host Jono Long delves into a common challenge faced by churches and faith-based nonprofits: underutilizing the Google Ad Grant. Many organizations acquire the $10,000 monthly grant from Google but struggle to spend it effectively. Jono addresses this issue by focusing on one crucial aspect: AD QUALITY. He explains how Google's ad quality score plays a pivotal role in ad performance and offers insights into improving it. Listeners will discover

    Sep 13,2023 07:01
21. 

    21. Unlocking Growth: The Google Ad Grant for Churches

    Discover how your church can leverage the power of the Google Ad Grant to reach more people online in this episode of the Pro Church Marketing Podcast. Host Jono Long breaks down the basics of the Google Ad Grant program, explaining how it works, who's eligible, and how churches can use it effectively to boost their online presence. Don't miss this opportunity to learn how to utilize Google's resources to grow your church without breaking the bank. Tune in now and take the first step towards exp

    Aug 28,2023 09:39
22. 

    22. Cracking the Code: From Organic to Paid Social Media for Church Growth

    In a digital age, social media is a crucial tool for churches and faith-based nonprofits to reach a broader audience. But how effective is just posting a few times a week? In this episode of the Pro Church Marketing Podcast, your host Jono Long delves into the dynamics of organic versus paid social media strategies for attracting new attendees to your church. Join Jono as he explores the nuances of this digital landscape, sharing insights and strategies that can truly make a difference in your c

    Aug 16,2023 06:54
23. 

    23. Boosting Church SEO: The Power of Google Reviews

    In this episode of the Pro Church Marketing Podcast, host Jono Long dives into a critical aspect of church marketing – Google reviews. Discover how Google reviews impact your church's search engine optimization (SEO) and online visibility. Jono explains the concept of the "local pack" on Google search results and why reviews play a crucial role in attracting visitors. Learn the art of requesting reviews without feeling uncomfortable, and explore creative strategies to steadily accumulate reviews

    Aug 07,2023 08:01
24. 

    24. Unlocking the Power of Google Business Profile Categories for Church Rankings

    In this episode, Jono Long explores the untapped potential of Google for churches. Discover how optimizing your Google Business Profile's categories can boost your church's rankings and visibility. Learn the importance of selecting specific denominational categories and secondary options to stand out in search results. Don't miss out on reaching more people online and maximizing your church's impact.

    Jul 28,2023 06:13
25. 

    25. Unlocking Church Growth Strategies: Expert Insights with Chandler Boyce

    Join the insightful conversation on The Pro Church Marketing Podcast as Jono Long and Chandler Boyce dive deep into effective church growth strategies. Discover the power of SEO, optimizing your Google business profile, social media success measurement, and the importance of running ads to reach new audiences. Gain valuable tips and expert insights on expanding your church's reach and impact in the digital age.

    Jul 14,2023 47:51
26. 

    26. Optimizing Your Church’s Google Business Profile for Maximum Visibility

    Join host Jono Long as he shares key insights on optimizing your church's Google Business Profile. Discover why it's crucial to showcase your church as open 24/7 and how it improves your chances of appearing in top search results. Don't miss this short but valuable episode packed with actionable tips to make your church the go-to choice for online seekers.

    Jul 10,2023 05:07
27. 

    27. Why your Church should care about the Google Business Profile

    In this episode, Jono Long talks about why a Google Business Profile is important for your Church.Your Google Business Profile is where people can leave reviews, get directions, and learn more about your Church. It's a great way to reach more people.

    Jun 29,2023 07:38
28. 

    28. A Conversation About Church With Jonathan Malm of SundaySocial.tv

    In this episode of The Pro Church Marketing Podcast, host Jono Long talks with Jonathan Malm of SundaySocial.tv, about creating relatable social media content, ideas to bring more people to church, targeting the right audience, Facebook campaigns for churches, and how to create high-performing videos for church marketing. This episode is a must-listen for anyone looking to effectively reach out to their community and grow their congregation.

    Mar 25,2023 41:49
29. 

    29. An Interview with Pastor Brian Widmer

    In this episode of the Pro Church Marketing Podcast, our host Jono Long interviews Pastor Brian Widmer from Union Chapel Church, Monroe.

    Feb 21,2023 17:27
30. 

    30. Facebook Groups for Churches

    In this episode of the Pro Church Marketing Podcast, we will go over why Facebook groups aren't just about keeping in touch with people, but also about brand awareness, evangelism, and disciple-making... and much more!

    Sep 12,2022 27:42
31. 

    31. ”The Comeback Effect” with Jason Young

    On this episode of the Pro Church Marketing Podcast, we're excited to dive into a conversation with Jason Young, who serves as a keynote speaker, executive coach, and consultant. In this episode, we will dive into the importance of hospitality in attracting new members and bringing existing ones back.

    Sep 05,2022 32:01
32. 

    32. Leadership Life Support

    In this episode, Neal Dose, Pastor of Student and Family Discipleship at Eagle's Landing First Baptist Church joined us to talk about investing in your leadership team whether that's volunteers or paid staff. If you've got anything to do with Church leadership, this is for you.

    Aug 04,2022 34:57
33. 

    33. Leading A Worship Team with Juan DeVevo of Casting Crowns

    I had an opportunity to interview musician, singer, and songwriter Juan DeVevo about what it's like to look at a worship ministry through leadership eyes. If you're a worship leader, this is one conversation you won't want to miss. The worship team is the nucleus of a church's praise and worship experience. In this Pro Church Marketing Podcast episode, Juan DeVevo shares tips for growing and leading a worship team.

    Jul 29,2022 46:02
34. 

    34. How to get $120,000 a year of FREE advertising from Google for your Church or Non-profit

    In this episode, we share how to get $120,000 of FREE advertising from Google every year. This is a huge opportunity for Churches and Non-profits to reach more people with their message without spending their own money.

    Jun 06,2022 39:23
35. 

    35. The 2021 Guide to Google Maps for Churches

    The lion's share of searchers go to Google and click on the MAP Listings more than any other area when looking for Churches. In this episode, I will share the latest changes to Google Maps and a proven formula for getting Churches ranked in the Top 3.

    Apr 29,2022 45:17
36. 

    36. What Makes A Great Church Website?

    In this episode our guest Shane Hodge will talk about 5 Major Points that will help you make a “Great Church Website”.

    Mar 23,2022 54:15
37. 

    37. 3 Easy Ways To Improve Your Church’s Social Media

    In this episode our guest Zach Orr will talk about 3 Easy Ways To Improve Your Church's Social Media.

    Mar 01,2022 55:54