The Behavioral Economics in Marketing's Podcast
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix....more
Sandra Thomas-Comenole
All Episodes (177)
From new to old
From new to old
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33. Season 8 Announcement
Jan 25,2024 01:44 -
35. Season 8 Teaser
Jan 15,2024 01:38 -
121. Marshall Fire Boulder Colorado Announcement
Jan 06,2022 01:26 -
122. Dual Process Theory on Customer Journey Optimization
Dec 09,2021 11:18 -
123. How to Build a Customer Journey Map
Dec 02,2021 09:17 -
124. Replay: Optimizing Customer Experience (CX) with Priming Effect
Nov 25,2021 09:32 -
125. 6 Stages of the Customer Journey
Nov 18,2021 08:46 -
126. Customer Journeys, a Definition
Nov 11,2021 07:40 -
127. Priming Effect on Market Research
Nov 04,2021 08:49 -
128. Leveraging Endowment Effect on Cart Abandonment
Oct 21,2021 04:56 -
129. Sample Selection Bias | Definition Minute
Oct 18,2021 02:49 -
130. Intro to Season 4 | Behavioral Economics in Marketing Podcast
Oct 16,2021 05:32 -
131. Cognitive Dissonance | Definition Minute
Sep 16,2021 04:35 -
132. Intention-Action Gap on Habit Change
Sep 09,2021 10:06 -
133. Champion the IKEA Effect to Elevate Team Engagement
Sep 02,2021 06:48 -
134. Avoiding Office Herd Behavior with Behavioral Economics
Aug 19,2021 06:57 -
135. Social Axiom Theory on Growth Mindset Across Cultures
Aug 05,2021 11:11 -
136. Social Axiom Theory | Definition Minute
Aug 03,2021 03:25 -
137. Building Growth Mindset with Inoculation Theory
Jul 29,2021 10:47 -
138. Game Theory | Definition Minute
Jul 27,2021 04:35 -
139. Facilitating Growth Mindset
Jul 22,2021 09:25 -
140. Growth Mindset vs Fixed Mindset
Jul 15,2021 07:12 -
141. Anchoring Effect | Definition Minute
Oct 28,2021 01:55 -
142. Tips for Overcoming the Principal-Agent Problem
Jul 08,2021 12:43 -
143. Moral Hazard | Definition Minute
Jul 06,2021 02:30 -
144. Leading Through Flow Theory
Jul 01,2021 05:53 -
146. Diamond-Water Paradox | Definition Minute
Jun 24,2021 02:19 -
147. Consciously Creating Cultural Capital
Jun 21,2021 12:21 -
149. Intro to Behavioral Economics in Marketing Leadership | Season 3
Jun 10,2021 07:25 -
150. Trailer | Behavioral Economics in Marketing Podcast | Season 3
Jun 09,2021 01:26 -
155. Alleviating Conflict Before it Starts
Apr 29,2021 06:39 -
156. Managing Conflict in the Workplace
Apr 22,2021 08:07 -
157. Mastering the Art of Managing Conflict
Apr 03,2021 06:53 -
158. Motivating Your Team Through Acquisition Theory
Mar 18,2021 07:34 -
161. What is pent-up demand
Feb 18,2021 08:13 -
162. Managing Cognitive Dissonance
Jan 25,2021 08:32 -
163. Increasing Human Capital for Business Growth
Jan 14,2021 13:41 -
164. 7 Most Commonly Effective Leadership Styles
Jan 06,2021 08:16 -
165. Top 6 Leadership Theories, a Quick Peek
Dec 17,2020 10:33 -
166. Intro to Behavioral Economics in Marketing Leadership
Dec 09,2020 05:46 -
167. Trailer | Season 2 | Behavioral Economics in Marketing
Dec 06,2020 01:26 -
168. Behavioral Economics in Marketing Trailer
Nov 25,2020 00:46 -
169. Rebalancing Risk Versus Reward
Nov 04,2020 07:33 -
170. Avoiding the Affect Heuristic in Market Research
Oct 12,2020 06:56 -
171. Build Customer Engagement with IKEA Effect
Oct 01,2020 05:31 -
172. Mitigating Customers' Choice Overload to Increase Conversion Rate
Sep 20,2020 09:12 -
173. The Endowment Effect on Your Marketing Mix
Sep 13,2020 04:31 -
174. Leveraging Hyperbolic Discounting in Luxury Goods and Services
Aug 31,2020 05:13 -
175. Behavioral Economics in Marketing: Anchoring Effect in Negotiations
Aug 19,2020 07:53 -
177. Intro to Behavioral Economics in Marketing
Aug 19,2020 05:02
The Behavioral Economics in Marketing's Podcast
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
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