The Power of Storytelling in Recruiting Talent for Your Company with Michael Goldberg of Hiring Transformed
Rick GirardEpisode Description
Telling a story is the quickest way to gain a person’s attention. The challenge in recruiting is telling a story that is compelling to the person you need to hire. And to top it off your story is just like everyone else and it is all about you!
What if we wrote each story differently than everyone else. Would we get better results? Damn right you will, and today my guest and I are out to prove it!
Today’s Quote:
"Storytelling is the essential human activity. The harder the situation, the more essential it is." - Tim O'Brien
Our guest today: Michael Goldberg, Founder & CEO of Hiring Transformed
Recruiting Strategist, Talent Finder, and Hiring Manager Whisperer all describe Michael who advises and coaches Talent Acquisition Leaders through roadblocks. The biggest obstacle is the ability of both recruiters and Hiring Managers to tell stories that are authentic and engaging. Michael also assists talent organizations with strategies to increase productivity, create strong recruiter/hiring manager partnerships, and lead change management initiatives.
Today we are going to cover
- The importance of storytelling in recruiting
- How to tell a better story and the framework for recruiting success
Why is storytelling important?
- Give me people now, make sure they are qualified and let’s just get them in the door and we will be able to close them.
- Don’t take the time to engage, just jump in and let’s go
- Don’t know how to kick off relationships.
- Jump right into it about the position
- Most people are not responded
People don’t respond to your messages... Why?
- Very overwhelming
- 4-5 times a day
- Information overload
- The same exact message
- Timing
- Area of interest
- Miss-targeting, misinformed
Rick’s Input
- Text, email, social feeds (paid media)
How do we do it?
- Start with a Story
- The story is told voice to voice!
- Humanize it
- Don’t run the story at 30,000 feet
- Capture their attention in a job posting or messaging
- Could be done as a video or as a blog
- Goal is to get to a phone call
Structure of the story
- Create the Hero- someone within the company
- A successful employee
- Should be a peer
- Makes it more relatable
- Mission or goal and share the obstacles are/were (targeting)
- Immediate and concrete to create rapport to create a connection
- “Have you been in a situation like this before?”
- Resolution (get over the obstacles & hit goals… or it didn’t work out, what would you do differently
- About showing, not just telling
- “Imaging yourself just completing X. You have worked with Sally and Joe and were able to overcome these major obstacles. You were able to deliver X with your team....Like selling a car “Imagine yourself behind the wheel of…”
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