The Digital Africa Gold Rush & Startups x Joannes Hotagua | S5 Ep.8

Episode Description

This week, Adrian speaks to Joannes "Joe" Hotagua, founder of Authentic African, a platform that helps African Artisans sell their products around the world. Joannes also owns the popular Authentic African YouTube channel and instagram page.Watch on YouTube: https://youtu.be/OvmsYp0smf4He is a passionate advocate for African startups and entrepreneurs.

In this episode:

-Joannes takes us on a journey through his own entrepreneurial endeavours, from starting an e-commerce store selling African products to his transition into content creation on platforms like Instagram and YouTube.

-We'll delve into the reasons behind Joannes' shift in focus, his exploration of the African tech industry, and the opportunities it holds for both startup founders and investors alike.

-Throughout the episode, Joannes shares his experiences and insights, highlighting the importance of diversity and inclusivity in the tech industry and the power of storytelling to make a positive impact.

-We'll also learn about Joannes' day job, working with brands to find their audiences online, and how their expertise in marketing and content creation has shaped their entrepreneurial journey.

Show Notes: https://www.thesoundofaccra.com/joannesConnect with Joannes & the Authentic African brand

Follow Authentic African on YouTube: https://www.youtube.com/@AuthenticAfricanFollow Authentic African on instagram: https://www.instagram.com/Authentic_African/Visit the website: https://authenticafrican.com/

Check out Swiff: https://bit.ly/SwiffSOADownload Menufinder Africa App: https://www.menufinderafrica.com/

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Timestamps:

00:00 Intro 01:02 Icebreaker 02:26 What is Authentic African and more about Joe 03:52 Africans should be the first to invest in Africa 05:00 The year of return 2019 06:06 Sierra Leone 07:20 Sandbox 10:10 Digital Africa Gold Rush 13:25 The rise of African Tech Startups 16:49 The Gold Rush 17:50 Authentic African 23:40 YouTube vs Instagram 25:35 Doing Vlogs and Instagram stories 28:40 Quitting well paid job and relocating to Ghana 32:20 Finding purpose in Africa with western skills 36:20 Working at Jumia vs Hulu 41:31 Advertising for Africa 44:10 Outsourcing Authentic African brand tasks 46:00 2023 plans - expanding the Authentic African brand 49:40 Outro

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