Today we welcome Prof. Dr. Frank Piller of the RWTH Aachen University. Dr. Piller is considered one of the leading German experts for innovation management, open innovation, customer co-creation and product individualization. His research has received numerous awards, like the PDMA Co-Creation Award or the nomination for the “Innovating Innovation” award from Harvard Business Review and McKinsey. He previously worked at the MIT Sloan School of Management before becoming a professor in Aachen where he is now the Head of Chair of the Institute for Technology & Innovation Management. Frank habilitated in 2004 on Open Innovation and User Innovation at the TUM Business School in Munich, where he headed the research group “Customer Driven Value Creation”. I got to know Frank and his work in more detail by going through the Micro Master Program at the RWTH on “Managing Technology and Innovation: How to deal with disruptive change” which I can only recommend. All this screams for having him on the podcast and not lastly because in that course he mentions his appreciation of the Jobs-to-be-done approach which is something of a household philosophy here at the Product Quest Podcast.
Here are the additional links that we talked about:
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