S4 EP10 | Hayden Cashion
Zlatko BijelicEpisode Description
In this conversation, Hayden Cashion shares his journey in digital marketing and running an agency. He discusses the challenges and mistakes he faced, as well as the importance of choosing the right clients and setting clear expectations. Hayden also talks about his love for hip hop and how it influenced his music career. He explains his transition from music to marketing and his success on TikTok, including monetizing his channels through brand deals. Hayden's story highlights the importance of adapting to new platforms and finding creative ways to grow a business. In this conversation, Hayden Cashion discusses the economics of ads and content creation, the process of brand deals and pricing, measuring the impact of brand deals, building a personal brand, monetizing the personal brand, self-awareness and personal growth.
Takeaways
- Choose clients with clear success metrics to ensure effective marketing campaigns.
- Communication and reporting are key in client relationships.
- Consider the scalability of a business model and focus on managing operations rather than being the sole service provider.
- Timing and market dynamics play a significant role in the success of digital marketing campaigns.
- Building a personal brand and leveraging social media platforms can lead to new opportunities and revenue streams. Understanding the economics of ads can help lower workload and increase revenue in content creation.
- When structuring brand deals, it's important to set clear pricing and ensure the client is comfortable with the cost.
- Measuring the impact of brand deals can be challenging, but focusing on views and engagement can provide valuable insights.
- Building a personal brand requires creativity and a balance between proving expertise and connecting with the audience.
- Monetizing a personal brand can be done through B2B marketing services and B2C courses and webinars.
- Self-awareness and personal growth are essential for feeling your best and optimizing performance.
- Follow Hayden Cashion on TikTok and Instagram for more insights and discussions on modern marketing.
Stay in touch:
Check out https://www.zlatkobijelic.com
Follow Zlatko on X: https://www.x.com/zbijelic
Follow Zlatko on LinkedIn: https://www.linkedin.com/in/zbijelic
Follow Zlatko on Instagram: https://www.instagram.com/zlatko.bijelic
Follow What Is My Brain? Podcast on X: https://www.x.com/whatismybrain_
Follow What Is My Brain? Podcast on LinkedIN: https://www.linkedin.com/company/what-is-my-brain-podcast/
Follow What Is My Brain? Podcast on Instagram: https://www.instagram.com/whatismybrainpodcast/
Follow What Is My Brain? Podcast on TikTok: https://www.tiktok.com/@whatismybrainpodcast
Follow Hayden on X: https://www.x.com/HaydenCashion
Follow Hayden on LinkedIn: https://www.linkedin.com/in/hayden-cashion
Follow Hayden on Instagram: https://www.instagram.com/hayden.cashion
Follow Hayden on TikTok: https://www.tiktok.com/@HaydenCashion
Chapters00:00 Introduction and Background
00:36 Starting in Digital Marketing
02:10 Starting an Education Company
03:00 Working with Clients and ROI
04:33 Challenges and Mistakes in Running an Agency
07:33 Choosing Clients and Setting Expectations
09:24 Determining Ad Spend and ROAS
11:15 Struggles of Running an Agency
13:40 Clients that Didn't Work Out
15:19 Love for Hip Hop
18:12 Hip Hop Influences
21:10 Transition from Music to Marketing
23:45 TikTok Journey and Monetization
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