Start With a Strategy: A Digital Marketing Primer for Dispute Resolution Professionals Part Two on The Learn to Mediate Online Podcast with Susan Guthrie, Esq. #207

Episode Description

In this episode, Part Two of a special multi-episode series on digital marketing for dispute resolution professionals, online mediation expert Susan Guthrie, takes you to the next step in your journey, by helping you to craft your digital marketing strategy. In Part One you created and honed your personal and professional brand and in this episode you will work your way through the 5 critical steps to create a workable and effective marketing strategy so that your time and efforts bring the results you want! One of the biggest mistakes that professionals make in marketing, is starting to put out content before they have a clear picture of who they are trying to reach, what they want to say to them and what result they want to achieve. A thoughtful and comprehensive strategy is invaluable in ensuring that your reap the benefits of your marketing efforts. Susan also discusses the metrics you need to know in order to make sure your strategy is working and effective. As Winston Churchill said, "However beautiful the strategy, you should occasionally look at the results."

In this multi-part series, Susan will help you to define your brand, identify your potential markets and explore avenues and strategies for reaching out to them. In Part One, she got the ball rolling with an exercise to identify and hone your brand. Here in Part Two she helps you to create your marketing strategy. Listen to this episode and continue on your marketing journey today!

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About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.)

As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee.

Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format. Upcoming Mosten Guthrie trainings include:

Optimize Your Divorce Mediation Practice with Technology April, 2021

Advanced Mediation Training May, 2021

40-Hour Divorce & Family Mediation Training September, 2021

Consulting & Study Practice Groups ongoing

There are even opportunities to customize your own training program or consulting group with Woody and Susan!

Visit www.MostenGuthrie.com to find out more.

In addition:

The Learn to Mediate Online Training Program is NOW ON-DEMAND! To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE! The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more. Go here to find out more:

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