EP173: What Do a Fitbit and Surfboard Have in Common with Cold Calling?

As our Market Dominance Guys continue this road trip book signing tour with Helen Fanucci, Chris emphasizes the significance of practicing sales conversations in order to become a high-performance salesperson, with the script being the key to unleashing creativity in sales. Helen tells the story of her experience cold-calling using ConnectAndSell, a script, and how it affected her Fitbit. Additionally, Chris talks about the energy transfer that takes place in a sales conversation, and how BDRs need to provide energy but also listen carefully to the emotional response of the prospect. Helen shares her experience of working with a coach and learning from the best in the world to improve her sales skills, and the importance of being objective about oneself to become a great salesperson. This episode provides valuable insights on how to engage customers effectively to build lasting relationships. As Chris says, "You are a performance athlete with your voice. That's what you are. That's what you have to work with." Join us for this episode, “What Do a Fitbit and Surfboard Have in Common with Cold Calling?”

About Our Guest

Helen Fanucci, Transformational Sales Leader at Microsoft is the author of Love Your Team: A Survival Guide for Sales Managers in a Hybrid World.

Helen's book is available on Amazon:

Corey and Chris' book is also available on Amazon:

Corey Frank on LinkedInChris Beall on LinkedInConnectAndSellBranch49

Full episode transcript below:

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Helen Fanucci (00:01):

So that's what I got. Any questions or Corey? Anything that, 

Corey Frank(00:05):

Well, I want to go back to the cold call. 

Helen Fanucci (00:07):

Alrighty, let's go for it. 

Chris Beall (00:09):

Me too. Me too. I like that. 

Corey Frank(00:11):

Chris, since you and Helen originally met, there was no, I think you met at a conference where it was very clear that this person was the ConnectAndSell.

Helen Fanucci (00:22):

Yeah. 

Corey Frank( Pay again