Risks You Face When Skipping New Product Introduction Steps (feat. Andrew Amirnovin)

The NPI process constitutes a lot of time, money, and effort before your product is even ready for manufacturing. Some manufacturers rush into mass production without following an NPI process or by skipping some of its key phases. Sofeast's CEO Renaud and head of NPD (new product development) Andrew are going to revisit the NPI process and explain why skipping its phases is a terrible idea while illustrating the many risks you face if doing so.

00:00 - Greetings & introduction

01:11 - Looking back at one of our most popular older episodes about the NPI process

Episode 23: Analysing the (NPI) New Product Introduction Process & its Benefits is one of our all-time most popular episodes, and in it, Renaud went through our 6-phase NPI process for bringing your product from concept through to mass production. 

02:53 - Today's focus: The risks of skipping the different NPI phases and rushing into production

04:16 - Concept/Idea & Documenting the requirements

10:05 - Feasibility study/Proof of concept

13:42 - Sourcing key components and materials early

19:40 - Getting feedback on the design before production

24:38 - In-depth testing during pre-production

30:20 - Pilot runs

34:56 - Wrapping up. 

• NPI process summary
• The New Product Introduction Process Guide for Hardware Startups [Guide]
• FREE New Product Launch Roadmap [Excel spreadsheet + Video]
• Why a feasibility study with suppliers saves time and prevents issues
• The Design for X Approach: 12 Common Examples
• Design for Manufacturing (DFM)
• Design For Assembly (DFA)
• Don’t Skip the Pilot Run for Your New Product Made in China!
• Get help with sourcing from Sofeast
• Get help from Sofeast with your new product introduction

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