Many importers are new to sourcing from China so we've been creating a mini-series of episodes that explores the sourcing process with advice and best practices from Sofeast's CEO Renaud Anjoran.
Up until now, we have discussed hard skills in parts 1-4 (links below) such as how to identify suitable suppliers, arrange backups, negotiate terms, create your quality standard, manage your project, and inspect product quality.
But dealing with suppliers takes soft skills, too, and this is the area that Renaud and Adrian explore today as they discuss how to build rapport and relationships with Chinese suppliers and the benefits of doing so.
Show Sections
00:00 - Greetings & introduction
02:48 - Examples of 3 types of typical customer/supplier relationships
07:25 - Reciprocity for favors between suppliers and customers
10:18 - What are the inner and outer circles in Chinese relationships?
13:30 - Is it worth befriending your Chinese supplier to break into the inner circle?
16:04 - What is the concept of 'face?'
23:13 - Tips for how to build relationships with suppliers in China.
26:20 - How to be seen as a 'good customer?'
28:15 - Risks facing customers without a good relationship
31:31 - How to get better results from email communication?
There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please:
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