Getting Ahead Of The Upcoming EU Product Liability Directive (Feat. Clive Greenwood & Prof. Simon Choi)

Renaud hosts this episode on the EU's forthcoming directive on product liability which should get you nervous if you sell into Europe. Clive Greenwood and Prof. Simon Choi are two highly experienced compliance experts and Professor Choi brings a fresh outlook on how this affects manufacturers in China and EU importers in legal terms.

00:00 - Greetings and introducing today's topic.

04:23 - What is the intent of the directive?

06:53 - What does this directive change for economic operators on the distribution and retail side of things?

12:47 - Transparency in the supply chain.

16:56 - Even if a factory in, say, China can now be held liable for product problems as a supply chain actor under this new legislation, realistically, can an importer obtain compensation from them?

24:47 - How the burden of proof for manufacturers is changing.

28:45 - Product labelling must make it easier for any parties, especially consumers, to bring a case against a product's seller.

32:50 - Foreign manufacturers are going to be under a lot of pressure to change the way they do things.

34:02 - Why the product safety's burden of proof is on the party who brings the product into the EU.

37:17 - Will this directive even be possible to enforce in manufacturing in China?

39:38 - Wrapping up.

• How ISO 37301 Might Improve Chinese Suppliers’ Compliance
• Exploring 9 Quality Management Challenges in China [Podcast]
• The EU Ecodesign Regulation Is Coming, But Are You Prepared? [Podcast part1]
• Exploring Product Safety & Reliability Issue Liability [Podcast]

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